# Set up Cancellation Feedback A great way to improve your product and service is to figure out why customers leave. Billflow makes it super easy to get feedback when a customer chooses to cancel their subscription. ## Enable Cancellation Feedback Here's how to enable that on the Customer Portal: Make sure you have turned on **Enable cancellation** and **Ask for cancellation reason** from the billing page editor. ![Cancellation Options on dashboard](https://3989701610-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MEUoaSM3Rb7cfrwwBCO%2F-MIytUHXltqOAshStOq5%2F-MJ-zv1c50W3fMvS0E8V%2FScreen%20Shot%202020-10-06%20at%2010.56.47%20PM.png?alt=media\&token=9e93f50b-e193-426d-b94b-60f6dc8d5330) With these enabled, when your customers select the cancel action, they will see the following pop-up. ![Cancelation Feedback pop-up](https://3989701610-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MEUoaSM3Rb7cfrwwBCO%2F-MIytUHXltqOAshStOq5%2F-MJ0-Y4muZMfSW_jN8JW%2FScreen%20Shot%202020-10-06%20at%2010.57.15%20PM.png?alt=media\&token=0da59bac-5287-4475-bac6-2e57d548d292) ## Show a custom survey on cancellation Using the handleResponse option and the Typeform modal embed, you can show a survey to users on cancellation to learn more about why the cancelled. Check out the example! {% embed url="" %}