> For the complete documentation index, see [llms.txt](https://docs.billflow.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.billflow.io/how-to/cancellations-payment-failures/set-up-cancellation-feedback.md).

# Set up Cancellation Feedback

A great way to improve your product and service is to figure out why customers leave. Billflow makes it super easy to get feedback when a customer chooses to cancel their subscription. 

## Enable Cancellation Feedback

Here's how to enable that on the Customer Portal:

Make sure you have turned on **Enable cancellation** and **Ask for cancellation reason** from the billing page editor.

![Cancellation Options on dashboard](/files/-MJ-zv1c50W3fMvS0E8V)

With these enabled, when your customers select the cancel action, they will see the following pop-up.

![Cancelation Feedback pop-up](/files/-MJ0-Y4muZMfSW_jN8JW)

## Show a custom survey on cancellation

Using the handleResponse option and the Typeform modal embed, you can show a survey to users on cancellation to learn more about why the cancelled. Check out the example!

{% embed url="<https://codepen.io/kmidkiff/pen/XWmoJyG>" %}